1. http://khalilsaleh.blogspot.com/2009/10/nike.html?showComment=1256705406994#c193912696347703300
2. http://nooraltoma.blogspot.com/2009/10/smart-water-has-smart-marketers.html?showComment=1256706414710#c5617366973607702416
Wednesday, October 28, 2009
The Need for Sex in Ads: What is and What Not.
Bud-Light Lime "Getting it in the Can" ad
"Burger King Likes Square Butt" commercial
Sex sells - this is a statement that most advertisement companies adhere strongly to when it comes to marketing products to adults. I could entirely understand the need for sex to be included in commercials as an appeal to reach its target audience, but in the case of a commercial that is misleading, misguided and has no specific target audience in mind, it becomes disastrous such as shown in the "Burger King likes Square Butts" commercial.
Initially, this rather controversial commercial is supposed to be part of the marketing campaign for Burger King's kids meals that is accompanied with a Spongebob Square Pants toy. However, when the commercial came under fire by the public for celebrating lechery and objectifying women, Burger King stated that the commercial was targeted towards adults specifically as it was slotted in between adult shows.
So the main question is: Is the commercial effective in terms of appealing its target audience? Sure enough, Burger King had gained tremendous publicity from this creative commercial alone; but despite all that, when sex appeal is used in a commercial that obviously targets children (I doubt many adults would actually purchase the kids' meals after watching this commercial), it loses its main motive and becomes utterly meaningless. Putting aside the discussion on how the sexual innuendos in this commercial would negatively impact children, I strongly believe that advertisement companies should retain the artistic and creative values of a commercial instead of scraping it in order to please a few corporate executives. Undoubtedly, this commercial would still retain its elements and achieve its goal by leaving out all the sexual messages, because kids will definitely feel the need to be affiliated with SpongeBob Squarepants in the commercial (although, I would have to agree that Burger King was probably trying to kill two birds with one stone by targeting both adults and kids alike in this commercial).
So the main question is: Is the commercial effective in terms of appealing its target audience? Sure enough, Burger King had gained tremendous publicity from this creative commercial alone; but despite all that, when sex appeal is used in a commercial that obviously targets children (I doubt many adults would actually purchase the kids' meals after watching this commercial), it loses its main motive and becomes utterly meaningless. Putting aside the discussion on how the sexual innuendos in this commercial would negatively impact children, I strongly believe that advertisement companies should retain the artistic and creative values of a commercial instead of scraping it in order to please a few corporate executives. Undoubtedly, this commercial would still retain its elements and achieve its goal by leaving out all the sexual messages, because kids will definitely feel the need to be affiliated with SpongeBob Squarepants in the commercial (although, I would have to agree that Burger King was probably trying to kill two birds with one stone by targeting both adults and kids alike in this commercial).
As a case in point of a good commercial that successfully targets its adult audience with sex appeal and does its job of promoting its product - the Bud-light lime "Getting it in the Can" commercial has captured both the need for sex and also the need to satisfy curiosity with a well-written script:
"I never thought I’d enjoy getting it in the can as much as I do. I was wrong."
"I gave it to my boss in the can."
"Right after this game, I’m getting it in the can."
"I’ve only had it in the can once, but I’m definitely getting it in the can again."
"I’ve been giving it to everyone in the can all week."
"I’m gonna get it in the can in about five minutes."
"I’ve lost track how many times I’ve had it in the can."
"Who told you I like it in the can?"
"I didn’t expect to get it in the can at the company party, but… one thing led to another and sure enough, there I was getting it in the can."
With a simple word-play and usage of pun, the commercial has appropriately targeted its adult audience with the element of sex and at the same time kept its sexual message subtle. Although one may argue that this commercial might not strike a chord to people who viewed the commercial for the first time, I believe that part of the charm and beauty of a good commercial is its replay value. Subsequently, by banking in on the audience's need to satisfy curiosity in order to leave a long-lasting impression of the commercial, the audience would be inclined to view the commercial repeatedly in the attempt to understand its underlying meaning.
P.S: For those who are still having a tough time figuring the beer commercial out, just try replacing the word "can" with "cunt" throughout the commercial.
P.S: For those who are still having a tough time figuring the beer commercial out, just try replacing the word "can" with "cunt" throughout the commercial.
Tuesday, October 27, 2009
Smoothies: Food of the Future.
I have always been boggled by the paradox that revolves around smoothies: Neither solid, nor liquid - it is a food that you drink and a drink that is food. Regardless of how smoothies are marketed as, it has certainly taken the world by storm. Since the introduction of smoothies as a concept of healthy meal alternatives in the 70s, millions who desired better health and fitness have jumped onto the smoothie bandwagon, consequently, turning it into a multibillion dollar industry. Undeniably, as our natural food sources gradually depletes due to the increase of world population, global warming, and the pollution of our freshwater sources, it is no surprise that one day, we will have to substitute conventional food for more cost-effective and economically feasible methods of feeding ourselves. Just as aptly depicted in "Wall-E", when humans left the no-longer habitable Earth to live in space shuttles, they had to sustain their bodies with smoothies alone when growing food is entirely out of the question. Although this may seemed highly hypothetical, smoothies may indeed be the ultimate solution to our food problems in the future...
First off, it is important to take note that smoothies are essentially anything that can be blended and liquified. Hence, it is actually possible to make a smoothie out of an entire turkey leg, peanut butter, snicker bars or even a couple of golf balls, as long as the end result could be sucked through a straw (although I would not recommend the latter). Now that you have a broader perspective of what smoothies are as opposed to what is being served in Jamba Juice, Smoothie King and Robeks, I may go on to prove my claim:
By eliminating the need to chew and easing the process of ingestion at the same time, smoothies allow nutrients to be absorbed more effectively and rapidly into the bloodstream, thus, generating less waste in the alimentary system than conventional food. Sure enough, chewing on a thick slice of steak definitely beats sucking it through a straw any time, but from the perspective of any nutritionist, by ingesting the steak in a smoothie form, indigestion could generally be avoided and nutrient uptakes in the intestines could be increased tremendously - a crucial element when food becomes scarce.
In a world where pills, capsules and tablets are slowly becoming a part of our staple diet, it becomes a convenience for consumers that multivitamins and various boosts could be added into smoothies as a form of dietary supplementation - this definitely beats gorging down vitamins with water. Undeniably, the smoothie industry attracts its throngs of consumers by marketing a holistic health approach, eventhough it may be rather misleading at times; gingko biloba - marketed by the smoothie industry as a boost to increase intellectual levels and focus - has no known scientifically proven remedial or beneficial properties except for the fact that it does increase blood flow to the brain. Yet, millions of consumers still drink smoothies with the impression that the boosts in their smoothies would improve their health in some manner... (Or maybe the health benefits are merely an excuse for them to enjoy a smoothie guiltlessly). Speaking of which, I suppose it would not be long till the day when doctors start prescribing drugs to their patients and serve them in a smoothie just so that patients do not complain about having to fight with their gag reflexes and the bitter aftertaste of swallowing pills. After all, we already have antacids like Tums and diabetic meal-replacement drinks in the form of smoothies being sold at the shelves of local pharmacies.
Having being highly utilized by astronauts in NASA space missions because of their long shelf-lives, easy storage and resistance to bacterial colonization, smoothies could very well be an important food in the future (of course, still under the assumption that one day we will run out of food). It is highly probable that under extreme circumstances such as wars and disasters, smoothie powders are very likely our best bet of food too. In addition to that, smoothies are consumable by almost everyone regardless of allergies and inability to eat solids, thus it does have a wider market appeal of consumers.
Perhaps, this may seem rather inapparent as of now, but with the current trend of food advancement, smoothies will indeed replace our definition of food in the future. Undeniably, with the ongoing problems faced by the agricultural sectors worldwide, it is only a matter of time that we run out of food entirely on this planet; only time will tell whether humans would resort to smoothies solely as a form of meal in the future, such as depicted in "Wall-E"...
Thursday, September 24, 2009
*UPDATED* Blog Comments
1.
It is interesting how you pointed out that Japanese ice-creams tend to have lesser toppings and focused more on the flavor of the ice-cream itself; whereas, American ice-creams are usually bombarded with tons of toppings. From this, I believe that the aspects of simplicity, functionality and tradition have always been incorporated into whatever that the Japanese manufactures. A fine example would be to look at Japanese car manufacturers: Honda, Nissan and Toyota. All these companies consistently deliver cars of the year, year after year, with their practical and economical cars. They are good at what they do simply because they sell cars that are meant to be cars; not cars that are advertised to be rockets (like the GM advertisement of the new Cadillac CTS) and huge loud rumbling machines like the infamous American muscle cars or gargantuan Hummer tanks that probably has a 8-15 MPG fuel consumption!
The main point I am trying to make here is: no matter how much "toppings" you masquerade your "ice-cream" with, if it tastes bad initially, it will remain bad.
It is amazing how pizza has evolved from being a dish for the poor made from a plain piece of dough with hardly any toppings on it to the various creations that we adore and love so much today. With such an evolution, pizza has taken the world by storm. Pizza franchises mushroomed everywhere in the 60-70s, monopolizing the pizza market, leaving most family pizza chains no choice but to adapt and compete or to sell their business to mega-corporations. It is simply the survival of the fittest when it comes to American capitalism. Think how many business owners have lost their stores to Wal-mart, Home Depot and other mega-corporations simply because they cannot compete with their prices. Imagine living in a world run by mega-corporations where competition no longer exist; prices will be fixed based on the companies' liking and consumers will no longer have a freedom of choice! Hence, I believe that it is important for us consumers to support family businesses even if it means paying a dollar or two more.
Wednesday, September 23, 2009
Lip-smacking Lucille's
Lucille's BBQ
4828 E 2nd St.,
Long Beach, 90803 CA.
Contact: (562) 434-7427
Open 7 days a week; 11AM - 4PM for lunch, 4PM - 10PM for dinner.
It was like any other Sunday, driven insane by hunger, I drove down to 2nd street along with Chern in search for food we could stuff our faces with fill our growling tummies with.
Perhaps it was the closest restaurant from where we parked or maybe we were just attracted by the striking neon lights like moths, we entered Lucille's without much hesitation.
Being seated down at bright red comfy seats, I was like a little kid once again, flipping through the menu, wishing I could have everything!
I know... I am a sucker for reading fine prints on practically anything, be it the label on a ketchup bottle, or an operating manual for a lawn mower.
Interesting enough, reading through the back of the menu, one could make many interesting interpretations based on the contents, structure of the sentences, spellings, slang, tone and formality.
Finished with the menu, I went on to the sauces for further reading material, but to my dismay, there was not a single label worth reading on any of them. I supposed Lucille was still keeping her promise to granny...
Then, soon enough our orders of pineapple juice arrived - a truly great drink to wash hearty meals down, especially when they are not made from juice concentrate! It was 100% fresh pineapple juice; nothing beats the tangy, refreshing taste!
Amusingly, our biscuits came pre-arranged to resemble a certain Disney character.
They were fluffy from the inside, slightly crispy on the outside; dipped them in the apple butter they come with, I swear I felt an orgasm coming along from the sensation of having it melt right in my mouth. We ordered seconds.
Lucille's Fried Pork Chop
Smoked Chicken Pasta
Then came the highlight of this blog! Fried pork chop and smoked chicken pasta! (I am already starting to make dinner plans at Lucille's at this point)
One word to describe the dishes: Yummy!
Alright, maybe the word yummy does not give a good enough idea to how scrumptious they were, hence, the photos should be a better judge...
Apparently my pasta turned out to be over-tempting for Chern to resist as she glanced over every 5 seconds (It could very well be her greedy nature too). In about approximately 2 minutes, she reached over and helped herself with my food!
Well, I had a fair share of her pork chops in return...
Perfect! I caught you snitching my food on the camera!
As always, I feel it is important for restaurateurs to have some feedback from their customers (as trivial as it may seem).
Another smiley awarded to Lucille's for an excellent meal!
Additional comments: The next time you pop by Lucille's for a meal (either the one at 2nd st. or LB Town Center), do make an observation of the people around. It will become apparent to you that at least 75% of the patrons are non-African Americans - a rather peculiar thing for a restaurant that serves specifically Southern food (For this particular visit, there was not even a single table of African Americans!). There can only be deductions that could be made on such a phenomenon. Are people gradually tearing down racial barriers because of food? Or maybe because of the election of an African American president that brought by this change of mindset in people? Or can it be the white demographic of Long Beach? Or could it be that Lucille's is ironically owned by Craig Hoffman (also owner of Hof's Hut) - a white American?
It could be any of the reasons above but what intrigues me most would be the last one (which I believe to be true)...
There are no stories to be found about Lucille Buchanan on the web! None. Not even a single photo on Google Images, except for photos of a Jamaican who is presently National President of the United Nations Association of Jamaica (what?!?). Lucille Buchanan is only as real as Santa is (sorry kids!) and I believe the story behind the menu was solely created as a marketing strategy or a very good pre-dining story by Mr. Hoffman (left pic). Once again, American capitalism at its best!
Then again, I am probably the only sucker who reads random writings behind menus and believed it was true... until I did a little research on my own.
4828 E 2nd St.,
Long Beach, 90803 CA.
Contact: (562) 434-7427
Open 7 days a week; 11AM - 4PM for lunch, 4PM - 10PM for dinner.
I bet many of you readers have either heard of or been to Lucille's BBQ at least once and I believe most patrons share a love-hate relationship with this place; you either love it or downright hate it because it is impossible to feel indifferent about the succulent, tender ribs served here. Perhaps, the only place that could match to the standards of the ribs served at Lucille's would probably be Famous Dave's but that is another topic of debate entirely (of course, I am comparing basing solely on my opinion and experiences).
Nonetheless, this blog is not about Lucille's ribs or has anything related to it...
My main aim is to shove people of the orthodox path of ordering ribs at Lucille's just because it is their specialty and to enlighten you with other heavenly delicacies that Lucille's serve! (Well, if you have already tried every menu item of Lucille's good for you! Be my guest and go feast your eyes on the photos posted instead!)
Nonetheless, this blog is not about Lucille's ribs or has anything related to it...
My main aim is to shove people of the orthodox path of ordering ribs at Lucille's just because it is their specialty and to enlighten you with other heavenly delicacies that Lucille's serve! (Well, if you have already tried every menu item of Lucille's good for you! Be my guest and go feast your eyes on the photos posted instead!)
It was like any other Sunday, driven insane by hunger, I drove down to 2nd street along with Chern in search for food we could
Perhaps it was the closest restaurant from where we parked or maybe we were just attracted by the striking neon lights like moths, we entered Lucille's without much hesitation.
Being seated down at bright red comfy seats, I was like a little kid once again, flipping through the menu, wishing I could have everything!
I know... I am a sucker for reading fine prints on practically anything, be it the label on a ketchup bottle, or an operating manual for a lawn mower.
Interesting enough, reading through the back of the menu, one could make many interesting interpretations based on the contents, structure of the sentences, spellings, slang, tone and formality.
Finished with the menu, I went on to the sauces for further reading material, but to my dismay, there was not a single label worth reading on any of them. I supposed Lucille was still keeping her promise to granny...
Then, soon enough our orders of pineapple juice arrived - a truly great drink to wash hearty meals down, especially when they are not made from juice concentrate! It was 100% fresh pineapple juice; nothing beats the tangy, refreshing taste!
Amusingly, our biscuits came pre-arranged to resemble a certain Disney character.
They were fluffy from the inside, slightly crispy on the outside; dipped them in the apple butter they come with, I swear I felt an orgasm coming along from the sensation of having it melt right in my mouth. We ordered seconds.
Lucille's Fried Pork Chop
Smoked Chicken Pasta
Then came the highlight of this blog! Fried pork chop and smoked chicken pasta! (I am already starting to make dinner plans at Lucille's at this point)
One word to describe the dishes: Yummy!
Alright, maybe the word yummy does not give a good enough idea to how scrumptious they were, hence, the photos should be a better judge...
Apparently my pasta turned out to be over-tempting for Chern to resist as she glanced over every 5 seconds (It could very well be her greedy nature too). In about approximately 2 minutes, she reached over and helped herself with my food!
Well, I had a fair share of her pork chops in return...
Perfect! I caught you snitching my food on the camera!
As always, I feel it is important for restaurateurs to have some feedback from their customers (as trivial as it may seem).
Another smiley awarded to Lucille's for an excellent meal!
Additional comments: The next time you pop by Lucille's for a meal (either the one at 2nd st. or LB Town Center), do make an observation of the people around. It will become apparent to you that at least 75% of the patrons are non-African Americans - a rather peculiar thing for a restaurant that serves specifically Southern food (For this particular visit, there was not even a single table of African Americans!). There can only be deductions that could be made on such a phenomenon. Are people gradually tearing down racial barriers because of food? Or maybe because of the election of an African American president that brought by this change of mindset in people? Or can it be the white demographic of Long Beach? Or could it be that Lucille's is ironically owned by Craig Hoffman (also owner of Hof's Hut) - a white American?
It could be any of the reasons above but what intrigues me most would be the last one (which I believe to be true)...
There are no stories to be found about Lucille Buchanan on the web! None. Not even a single photo on Google Images, except for photos of a Jamaican who is presently National President of the United Nations Association of Jamaica (what?!?). Lucille Buchanan is only as real as Santa is (sorry kids!) and I believe the story behind the menu was solely created as a marketing strategy or a very good pre-dining story by Mr. Hoffman (left pic). Once again, American capitalism at its best!Then again, I am probably the only sucker who reads random writings behind menus and believed it was true... until I did a little research on my own.
Monday, September 21, 2009
Phở, America and Phở America
Phở America
1826 Pacific Ave,
Long Beach, CA 90806.
Contact: (562) 218-0204
Open 7 days a week 10am-9pm
Sat-Sun 7.30am-5pm
Driving down PCH towards downtown Long Beach one day, I came across this huge sign standing majestically amongst palm trees and decided to pop by to check the place out and to satisfy Chern's craving for Asian food at the same time (Can't quite blame her for that when we have been eating burgers and tacos for 5 days consecutively).
We were greeted by a red facade, probably the owner's choice to clad the restaurant with the national color of Vietnam (Interesting enough, it could be painted after the Stars and Stripes too).
The interior layout of the restaurant was rather casual yet cozy in alike many other conventional cafes.
Starving, we both ordered our meals and waited while sipping on our drinks.
Chern had black jelly with boba while I opted for something more conventional like a Sữa đậu nành or soya bean drink.
I believe that the boba drinks actually originated from Taiwan, but it is amazing how these sweet, chewy little black round balls made from tapioca could become such a huge hit.
Well, she seemed to have enjoyed her drink infused with sweet coconut milk and totally disregarded the amount of calories the drink has (which is a good sign considering how petty she is with her daily caloric intake).
Shortly, Chern's beef noodle soup arrived in a classic white bowl. Squeezing some lime juice and sliding the garnishing (bean sprouts, cilantro and holy basil) down the soup, she immediately start digging in. Simply tantalizing!
My order of shrimp spring rolls came and they are a refined version of the original Gỏi cuốn, made from thinner rice sheets and tasted heavenly when they are dipped in Nước chấm or peanut sauce.
We ended our meal with a complimentary bowl of Chè (a sweet dessert beverage or pudding usually made from beans, in this instance, green beans), as courtesy of the restaurant owner. Overall satisfaction would be rated around the scale of 8/10 and the place is awarded with a smiley from both of us!
Additional comments: It is indeed a gratifying experience to taste food in different parts of the world and to make comparisons between how food changes based on regions to cater to specific palates, although they all essentially serve the same food. In this instance, we have an impression of how authentic Vietnamese food should taste and look like before we patronized Phở America and it was indeed amazing when we found out that the food at Phở America tasted almost authentic, except for the fact that the degree of spiciness was way milder. (But nothing a little good ol' chili oil can't do!)
The reason why I am emphasizing so strongly on the authenticity of ethnic food is because if food is always being altered to cater the majority, it slowly loses its culinary roots and influences the judgment of many first-timers to have a different impression on that particular kind of food. For instance, the typical American's perception towards Chinese food is that it is fried, oily, greasy and served from a certain fast food chain that bears China's most treasured animal as its logo. Obviously, that is not the truth. There are just so many instances when people refrain from taking a particular sort of food solely because their first experience with that food was not to their liking, especially when the typical American tend to be rather cautious when it comes to adding new food to their palate. Undeniably, not everyone possesses an adventurous taste-bud like Anthony Bourdain does...
We all have our own stereotypes towards different sorts of food: Thai food usually being spicy and tangy, Japanese food generally consisting of raw fishes and glutinous rice, American food revolves around burger and fries and we make stereotypes from the very first moment we are exposed to new foods. Hence, it is highly encouraged for first-timers who intend to experience a proper, authentic exotic meal to check ahead and ask around for restaurants that caters specifically to the particular cuisine you are interested in trying. A good idea would be to head down to ethnicity-localized areas such as Little Saigon, Chinatown or Little Tokyo (for Vietnamese, Chinese and Japanese food in accordance to the order of places listed) and it usually does the trick.
On a side note, it is understandable that capitalism is what drives America and most restaurateurs have to do what it takes to suit their customer's needs and make a profit.
1826 Pacific Ave,
Long Beach, CA 90806.
Contact: (562) 218-0204
Open 7 days a week 10am-9pm
Sat-Sun 7.30am-5pm
Driving down PCH towards downtown Long Beach one day, I came across this huge sign standing majestically amongst palm trees and decided to pop by to check the place out and to satisfy Chern's craving for Asian food at the same time (Can't quite blame her for that when we have been eating burgers and tacos for 5 days consecutively).
We were greeted by a red facade, probably the owner's choice to clad the restaurant with the national color of Vietnam (Interesting enough, it could be painted after the Stars and Stripes too).
The interior layout of the restaurant was rather casual yet cozy in alike many other conventional cafes.
Starving, we both ordered our meals and waited while sipping on our drinks.
Chern had black jelly with boba while I opted for something more conventional like a Sữa đậu nành or soya bean drink.
I believe that the boba drinks actually originated from Taiwan, but it is amazing how these sweet, chewy little black round balls made from tapioca could become such a huge hit.
Well, she seemed to have enjoyed her drink infused with sweet coconut milk and totally disregarded the amount of calories the drink has (which is a good sign considering how petty she is with her daily caloric intake).
Shortly, Chern's beef noodle soup arrived in a classic white bowl. Squeezing some lime juice and sliding the garnishing (bean sprouts, cilantro and holy basil) down the soup, she immediately start digging in. Simply tantalizing!
My order of shrimp spring rolls came and they are a refined version of the original Gỏi cuốn, made from thinner rice sheets and tasted heavenly when they are dipped in Nước chấm or peanut sauce.
We ended our meal with a complimentary bowl of Chè (a sweet dessert beverage or pudding usually made from beans, in this instance, green beans), as courtesy of the restaurant owner. Overall satisfaction would be rated around the scale of 8/10 and the place is awarded with a smiley from both of us!
Additional comments: It is indeed a gratifying experience to taste food in different parts of the world and to make comparisons between how food changes based on regions to cater to specific palates, although they all essentially serve the same food. In this instance, we have an impression of how authentic Vietnamese food should taste and look like before we patronized Phở America and it was indeed amazing when we found out that the food at Phở America tasted almost authentic, except for the fact that the degree of spiciness was way milder. (But nothing a little good ol' chili oil can't do!)
The reason why I am emphasizing so strongly on the authenticity of ethnic food is because if food is always being altered to cater the majority, it slowly loses its culinary roots and influences the judgment of many first-timers to have a different impression on that particular kind of food. For instance, the typical American's perception towards Chinese food is that it is fried, oily, greasy and served from a certain fast food chain that bears China's most treasured animal as its logo. Obviously, that is not the truth. There are just so many instances when people refrain from taking a particular sort of food solely because their first experience with that food was not to their liking, especially when the typical American tend to be rather cautious when it comes to adding new food to their palate. Undeniably, not everyone possesses an adventurous taste-bud like Anthony Bourdain does...
We all have our own stereotypes towards different sorts of food: Thai food usually being spicy and tangy, Japanese food generally consisting of raw fishes and glutinous rice, American food revolves around burger and fries and we make stereotypes from the very first moment we are exposed to new foods. Hence, it is highly encouraged for first-timers who intend to experience a proper, authentic exotic meal to check ahead and ask around for restaurants that caters specifically to the particular cuisine you are interested in trying. A good idea would be to head down to ethnicity-localized areas such as Little Saigon, Chinatown or Little Tokyo (for Vietnamese, Chinese and Japanese food in accordance to the order of places listed) and it usually does the trick.
On a side note, it is understandable that capitalism is what drives America and most restaurateurs have to do what it takes to suit their customer's needs and make a profit.
Thursday, May 10, 2007
Fitness, bodybuilding and stuffs...
Arggghhh... Everything comes with a price to pay...
I was just told by the Celeb Fitness managers that staff members weren't allowed to workout during peak hours (5-9 pm)...
The worst part is: I can't do so even when I'm a member too =(
Damn...
Anyway, my first few days as a training trainer (mind the pun) was rather uneventful apart from the FISAF classes I had in Bangsar Village.
Although, there's no doubt I had learnt a considerable amount of knowledge about fitness just from these few days just by talking to people randomly.
Mainly, I stumbled upon this situation where different people/trainers have different opinions on the same particular exercise or routine and I think that this kind of situation tends to lead people to a certain extent of confusion, especially to inexperienced trainers... (Yes, I'm one of them without a doubt)
But I do know one thing, it doesn't matter whichever method is applied, so long it's generally accepted, safe and it produces REAL RESULTS!
And that's exactly why I wanted to be a PT in the first place - all because I had a strong desire to learn more about fitness, correct techniques, learning routines that are caters to different fitness goals and etcetera.
Not forgetting, the FISAF certification which would come in handy one day as I am highly passionate about this particular subject.
Alright, maybe some of you guys have entirely no idea what the hell I'm talking about...
Let's say, a particular person (whom I would not mention his/her name out of respect and proffesionalism), he/she mentioned that bodybuilders who train one body part per day would lead to MUSCLE IMBALANCE... OMG, if so, won't all bodybuilders rather suicide right now because all their hard work of creating a perfectly symmetrical, well-sculpted body has gone down the drain? !*@$
That also applies to me who have been training using such a method... *Sigh* Ok... Forget it, as I mentioned earlier, it doesn't matter whichever method is applied, so long it's generally accepted, safe and it produces REAL RESULTS!
Oh and there's also a certain someone who came out with a theory that bench presses are BAD and shouldn't be done and the worst part is he/she is someone from above in the PT management... =/
Btw, during my few days of work when I am not having FISAF classes, it was quite interesting to observe how other people workout as they are usually not really sure themselves about a couple of stuffs...
One example would be an uncle around his late 40s whom I noticed working out 5 different body parts in a day with moderate weights...
First off, he was doing dumbbell shoulder presses in a bad form without any back support...
So, I popped by and had a light conversation with him and gave a suggestion on using an inclinable bench for support...
Well, he seems rather glad that I pointed that out for him although he did argued initially that he was fine with his method... (which he wasn't really actually)
Anyway, it was until he mentioned that deadlift exercises are for the hamstrings that I realised how badly he needs a person to guide him...
Alright, I do know that deadlifts do actually work the hamstrings BUT ISN'T THAT !@$*ING EXERCISE FOR THE BACK?
Anyway, he told me that he read that particular info from a Men's Health book that states so... OK... FINE... So, maybe I'm wrong after all... Zzz...
But I'm pretty sure he got his workout routine pretty messed up as he was following that particular book as though he was worshipping it...
Let's say... 2 sets for almost 20 different kinds of exercises comprising of chest, back, arms and mumbo jumbo in one day?
Ok... Maybe this routine is for toning purposes... But, with hardly any guidance of how to do a proper deadlift in the proper form, I think he would get frustrated soon enough when he realised how slow he is progressing and maybe even suffer from injuries...
Fine... Fine... I shouldn't be here rambling about people at my gym as I'm not that great myself... But hey, we all got to learn somehow, right?
Anyhow, he seems pretty interested to take up training with me, so I guess all is well, right? Lol...
Before I forget about something, I do have some good news to share...
I've just found a pretty decent source/guy to purchase sports supplements...
Best thing is everything he sells is much cheaper than almost elsewhere and you can basically ask for ANYTHING!
I MEAN ANY S|-|1T SUPPLEMENT THAT YOU HAD EVER DREAMT FOR! xD
Just an example, you can get BSN NO-xplode at below RM200!!!
I'm not sure about the rest of the prices of the supplements he sells as he ships them directly from NZ, but let's say that after asking about 20 different kinds of supplements, they were all considerably cheaper than elsewhere =)
Now, isn't that great news?
Here, you can contact him at 016-6163546 or tawweisay@hotmail.com (REY) and he uses MSN so it's pretty convenient...
Enjoy guys! And do remember where you read this particular piece of priceless info from though! Haha =D
I was just told by the Celeb Fitness managers that staff members weren't allowed to workout during peak hours (5-9 pm)...
The worst part is: I can't do so even when I'm a member too =(
Damn...
Anyway, my first few days as a training trainer (mind the pun) was rather uneventful apart from the FISAF classes I had in Bangsar Village.
Although, there's no doubt I had learnt a considerable amount of knowledge about fitness just from these few days just by talking to people randomly.
Mainly, I stumbled upon this situation where different people/trainers have different opinions on the same particular exercise or routine and I think that this kind of situation tends to lead people to a certain extent of confusion, especially to inexperienced trainers... (Yes, I'm one of them without a doubt)
But I do know one thing, it doesn't matter whichever method is applied, so long it's generally accepted, safe and it produces REAL RESULTS!
And that's exactly why I wanted to be a PT in the first place - all because I had a strong desire to learn more about fitness, correct techniques, learning routines that are caters to different fitness goals and etcetera.
Not forgetting, the FISAF certification which would come in handy one day as I am highly passionate about this particular subject.
Alright, maybe some of you guys have entirely no idea what the hell I'm talking about...
Let's say, a particular person (whom I would not mention his/her name out of respect and proffesionalism), he/she mentioned that bodybuilders who train one body part per day would lead to MUSCLE IMBALANCE... OMG, if so, won't all bodybuilders rather suicide right now because all their hard work of creating a perfectly symmetrical, well-sculpted body has gone down the drain? !*@$
That also applies to me who have been training using such a method... *Sigh* Ok... Forget it, as I mentioned earlier, it doesn't matter whichever method is applied, so long it's generally accepted, safe and it produces REAL RESULTS!
Oh and there's also a certain someone who came out with a theory that bench presses are BAD and shouldn't be done and the worst part is he/she is someone from above in the PT management... =/
Btw, during my few days of work when I am not having FISAF classes, it was quite interesting to observe how other people workout as they are usually not really sure themselves about a couple of stuffs...
One example would be an uncle around his late 40s whom I noticed working out 5 different body parts in a day with moderate weights...
First off, he was doing dumbbell shoulder presses in a bad form without any back support...
So, I popped by and had a light conversation with him and gave a suggestion on using an inclinable bench for support...
Well, he seems rather glad that I pointed that out for him although he did argued initially that he was fine with his method... (which he wasn't really actually)
Anyway, it was until he mentioned that deadlift exercises are for the hamstrings that I realised how badly he needs a person to guide him...
Alright, I do know that deadlifts do actually work the hamstrings BUT ISN'T THAT !@$*ING EXERCISE FOR THE BACK?
Anyway, he told me that he read that particular info from a Men's Health book that states so... OK... FINE... So, maybe I'm wrong after all... Zzz...
But I'm pretty sure he got his workout routine pretty messed up as he was following that particular book as though he was worshipping it...
Let's say... 2 sets for almost 20 different kinds of exercises comprising of chest, back, arms and mumbo jumbo in one day?
Ok... Maybe this routine is for toning purposes... But, with hardly any guidance of how to do a proper deadlift in the proper form, I think he would get frustrated soon enough when he realised how slow he is progressing and maybe even suffer from injuries...
Fine... Fine... I shouldn't be here rambling about people at my gym as I'm not that great myself... But hey, we all got to learn somehow, right?
Anyhow, he seems pretty interested to take up training with me, so I guess all is well, right? Lol...
Before I forget about something, I do have some good news to share...
I've just found a pretty decent source/guy to purchase sports supplements...
Best thing is everything he sells is much cheaper than almost elsewhere and you can basically ask for ANYTHING!
I MEAN ANY S|-|1T SUPPLEMENT THAT YOU HAD EVER DREAMT FOR! xD
Just an example, you can get BSN NO-xplode at below RM200!!!
I'm not sure about the rest of the prices of the supplements he sells as he ships them directly from NZ, but let's say that after asking about 20 different kinds of supplements, they were all considerably cheaper than elsewhere =)
Now, isn't that great news?
Here, you can contact him at 016-6163546 or tawweisay@hotmail.com (REY) and he uses MSN so it's pretty convenient...
Enjoy guys! And do remember where you read this particular piece of priceless info from though! Haha =D
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